Referred to as the ‘glow grain’, rice extract has been used for centuries in East Asia, renowned for its ability to brighten, condition and hydrate. This powerhouse ingredient is also the foundation of our Rice Pure range. Let’s explore its benefits…
Derived from fermented or water-infused rice, rice extract is packed with skin-loving vitamins, amino acids and antioxidants. Notably it contains ferulic acid, a potent antioxidant proven to shield the skin from environmental aggressors such as pollution and UV rays. By doing so, it helps prevent accelerated signs of ageing such as fine lines and wrinkles and hyperpigmentation – encouraging a healthy, radiant, more even complexion.
Rice extract is particularly rich in B vitamins, including niacinamide (B3), which is well known for its ability to reduce the appearance of dark spots, calm inflammation and regulate sebum (oil) production. Vitamin B5 (pantothenic acid) and B1 (thiamine) hydrate and soothe the skin, supporting healthy barrier function and renewal. Thanks to these benefits, rice extract is the perfect ingredient for those seeking gentle brightening, as well as for restoring sun-damaged skin and helping to reinforce the skin’s barrier against harsh climates.
And its star power doesn’t just stop at the skin, as rice water has long been used in hair care routines as well. Women in Japan, China and Korea have traditionally rinsed their hair with rice water to promote shinier, stronger strands. The starches in rice water are believed to have soothing and hydrating properties, whilst the amino acids in rice extract help to strengthen and protect.
You can spot rice extract as ‘oryza sativa’ on the INCI list, and you’ll find it throughout our entire Rice Pure range. Want to give it a try? Here’s the lowdown on each of our products:
Rice Pure Clay Mask to Foam Cleanser - This multitasking cleanser can be used as a gentle, foaming face wash to remove impurities, pollutants and excess oil or as a skin-clarifying 10-minute mask when your skin feels congested.
Rice Pure Essential Milky Hydrating Toner - Our bestseller, this milky toner is an effortless way to incorporate the ingredient into your routine. Packed with rice extract, niacinamide, ceramides and glycerin to boost hydration and radiance, simply press into the skin post-cleanse.
Rice Pure Gel and Cream Moisturiser - The only moisturiser you will ever need. With an innovative dual-texture formula, this unique cream can adapt to your skin's needs — featuring a lightweight, hydrating gel and rich nourishing cream for customised care.
Rice Pure Cream in Ampoule - Our answer to dull, lacklustre skin. Shake to activate this bi-phase serum that combines rice extract with niacinamide to brighten the skin alongside hyaluronic acid and probiotics to plump, hydrate and strengthen that all important skin barrier.
Rice Pure The Real Scrub Pack - Don’t be alarmed by the word ‘scrub’, this self-heating face mask uses finely milled rice powder and bran to gently exfoliate the skin, while gardenia florida extract soothes as it gets to work.
Rice Pure Aqua Multi Balm - Perfect for nourishing chapped skin whilst you’re on-the-go, this multi-use balm can be applied to the face and body, smoothing dry, flaky, itchy skin, with added centella asiatica and ceramides to soothe and protect.
Written by Katie Onyejekwe